Nokia made its comeback in the mobile phone space by partnering with Microsoft. They introduced the world with their state of the art polycarbonate unibody design, curved gorilla glass and design inspired from Nokia N9. It was ground breaking in every way. Nokia did what no one thought it would or it could.
A year later Nokia introduced the follow up of the Lumia series the Lumia 920 and 820. Same ol' hardware design (much thicker) and Windows 8. On the other hand HTC released their Windows 8x and 8s series with great design.
As a spectator I was blown away by what HTC did. Loved the design even though its obviously similar to what Nokia did. But what did Nokia do wrong?
Nokia's design felt like a downgrade. It was glossy, thicker and not even great to look at. Microsoft even went ahead presenting HTC as their flagship phone even though they are working on their own version of hardware. Seems like the ship has left the harbor and left Nokia to figure out what to do next. It did have the first movers advantage but they didn't even make use of it.
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