Tuesday 8 January 2013

Wearable Technology and Apple



The wildly successful iPod Nano' square design was discontinued and a new design was called in. People were perplexed as to why didn't Apple pursue the square design where people found innovative ways to make it into a watch, locket, workout buddy and the list goes on.
Did Apple miss something or did they see something?



Wearable technology is on the rise and with Nike releasing its Fuel band, Jawbone  releasing its Up and Google's Glass Project, we do see the trend of devices becoming more than just for information consumption.



Apple never started anything new but instead improved on what was existing and stagnant. In this case, will Apple pioneer this or does it improve on something that's already existing?

That we'll have to wait and see.

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